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Browsing MBA (BUIC) by Subject "Management Sciences."
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Muhammad Asif Mujtaba, 01-222171-061
(Bahria University Islamabad Campus, 2018)
Mobile banking is an emerging application of mobile commerce that could become an additional revenue source to both banks and telecom service providers. Empirical research on mobile banking in Pakistan is very limited due ...
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Maria Zahid, 01-121181-012
(Bahria University Islamabad Campus, 2019)
The focus of this thesis is to find the impact of sponsorship on behavioral intention in the case of PSL. They study attempts to explain how these techniques influence the customers & motivate them to make a purchase ...
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Israr Ahmad, 01-222172-036
(Bahria University Islamabad Campus, 2019)
The purpose of this research study is to implement the supply chain philosphy in the Educational Instituties of the Higher Education Institute of Islamabad, Pakistan. It also helps in order to find out innovative idea for ...
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Mustinsar Abbas Khan, 01-121171-018
(2018)
The paper aims to explore relationship of Reliability, Responsiveness and Tangibility on hotel brand image and eventually enhance the Image of the hotel service in the mind of the customers. Design/methodology/approach ...
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M. Majid Ali Farooq, 01-222171-011
(Bahria University Islamabad Campus, 2018)
The purpose of study to examine the impact of working capital management determinants on performance of automobile sector operate in Pakistan. For determinants of working capital Size of firm, growth of firm, cash flow,leverage ...
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Asad Aziz, 01-221171-008
(Bahria University Islamabad Campus, 2018)
This study investigates the reaction of market to stock splits by using set of Indian firms. By using event study methodology, only data from listed companies of BSE (Bombay Stock Exchange) is considered. Between pre-split ...
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Arslan Augustine Joseph, 01-120152-004
(Bahria University Islamabad Campus, 2018)
Purpose This paper aims to determine impact of different factors like CSR, Social media marketing, sales promotion, store environment and perceived value on purchase decision. It also aims to find if perceived risk has any ...
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Usman Lodhi, 01-221172-056
(Bahria University Islamabad Campus, 2019)
This study was carried with aim to measure the effective supply chain performance with respect to four factors including Quality information, Quality service, Trust and Commitment, in Pakistan food retail.The strategies ...
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Hamza Khalid Khokhar, 01-120151-005
(Bahria University Islamabad Campus, 2018)
The purpose of this study is to find the elements or factors that affect the agile supply chain and the effect of these factors on the profitability and how agility are important for organizations to increase the sales and ...
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Muazima Batool Agha, 01-221162-043
(Bahria University Islamabad Campus, 2017)
Escapism, is perhaps the evasion of unkind, tedious, demanding, petrifying, or dull aspects of per diem life. Escapism can correspondingly be used to state the activities people take to help release obstinate state of mind ...
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Haris Zafar, 01-120152-009
(Bahria University Islamabad Campus, 2018)
Presently, commercial bank plays a dynamic role for improving economic scale. Today, commercial banks of our society are also known as depository institutions. Management of depository institutions plays an effective role ...
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Umair Khan Jadoon, 01-221162-083
(Bahria University Islamabad Campus, 2017)
This study aims to explore the awareness and willingness of Muslim toward Islamic Banking in Pakistan. Subsequent to financial crises during the past few decades, Islamic banking has attained global acceptance and has ...
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Sheraz Khan, 01-221172-031
(Bahria University Islamabad Campus, 2018)
Purpose: The aim of this study is to find out the level of awareness and perception of Pakistani people towards Islamic banking and their reluctance towards its adoption. Pakistan is an Islamic state with great potential ...
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Ammar Shahzad, 01-222162-003
(Bahria University Islamabad Campus, 2018)
The aim of the research is to find out the impact of merger on Warid customer’s loyalty after merger with Jazz. The research is focused on understanding the brand loyalty of Warid customers before and after the merger with ...
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Shahzad Ahmed, 01-120152-029; Zeeshan Haider, 01-120152-033
(Bahria University Islamabad Campus, 2018)
This project highlights identifying the gaps in the market, utilize that gap as an opportunity, and make a business plan for that opportunity by considering internal and external environmental factors that may affect the ...
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Anum Azmat, 01-121172-007; Amna Aslam, 01-121172-006; Ch. Omer Arshad, 01-121172-009
(Bahria University Islamabad Campus, 2018)
This paper is based on viable and effective marketing plan to launch a new service named as “SAMAN” under the auspices(support) of Careem. The idea has been shared with a few personnel (staff) of Careem, who appreciated ...
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Maham Siddique, 01-221171-013
(Bahria University Islamabad Campus, 2018)
Cartoon endorsement is a process of targeting the most attractive segment, accountable for most disposable expenditures "children". Children mean business to advertisers.Children are very interesting segment yet challenging ...
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Imad Ali Shah, 01-221162-031
(Bahria University Islamabad Campus, 2017)
This study was conducted in regard to the cosmetic products that are working and having distribution in Peshawar by checking the effect of celebrity endorsement on the brand equity. The whole cosmetic products of “Care” ...
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Dania Hameed, 01-222171-036
(Bahria University Islamabad Campus, 2018)
This study examined the comparative financial performance of Pakistan insurance companies. Only two insurance companies are selected among many different insurance companies. The comprehensive consolidated financial reports ...
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Muhammad Nosherwan, 01-121171-013
(Bahria University Islamabad Campus, 2018)
Now a day, mostly organizational financial measurement of overall strengths and weaknesses are calculated through effective use of financial ratio analysis within their current system. Calculations of financial ratio ...