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Browsing MBA (BUIC) by Author "Zain Ahmad Farooqi, 01-122072-168"
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Aftab Ahmad, 01-122072-007; Raheel Ahmed, 01-122072-109; Zain Ahmad Farooqi, 01-122072-168; Zahid ur Rehman, 01-122072-166
(Bahria University Islamabad Campus, 2009)
Choice of the celebrity, hence, is of utmost importance and is usually done based on many different parameters - appeal, looks, popularity or even just a fantasy figure to endorse a brand.