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Browsing MBA (BUIC) by Author "Zahra Haider, 01-120092-071"
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Wardah Anwar, 01-120092-070; Sidra Ehsan, 01-120092-055; Sana Salahuddin, 01-120092-051; Zahra Haider, 01-120092-071
(Bahria University Islamabad Campus, 2012)
The project aims to evaluate the existing marketing plan of Khaadi, Islamabad and after a comprehensive research it identifies areas for improvements for the organization. Following a brief literature review, the project ...