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Browsing MBA (BUIC) by Author "Zaeem Faizullah, 01-01-221081-022"
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Mohammad Farooq, 01-221081-011; Zaeem Faizullah, 01-01-221081-022
(Bahria University Islamabad Campus, 2009)
The topic of brands and branding has generated enormous interest in the business community in recent years. While brands have been with us since the dawn of commercial history, and are believed to have been the engine ...