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Browsing MBA (BUIC) by Author "Yasir Masood Jafri, 01-120042-052"
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Javed Iqbal, 01-122062-044; Yasir Masood Jafri, 01-120042-052
(Bahria University Islamabad Campus, 2008)
This Project will attempt to study the consumer behavior and then determine the causative factors of impulse buying behavior, which is a form of consumer behavior. The reason behind the selection of this topic of Impulse ...