Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Author "Yasir Abbas, 01-221181-020"
-
Yasir Abbas, 01-221181-020
(Bahria University Islamabad Campus, 2019)
This study is conducted to identify the effect of social media advertisement over customer purchase intention within fashion industry of Pakistan. This study has considered social media advertisement as independent variable, ...