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Browsing MBA (BUIC) by Author "Wajeeha Haider, 01-221161-055"
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Wajeeha Haider, 01-221161-055
(Bahria University Islamabad Campus, 2017)
This study aims to identify and understand the evident transition in consumption patterns in the new and emerging generation of customers, the post millennials or Gen Z. Post millennials include all those people who were ...