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Browsing MBA (BUIC) by Author "Umar Aziz, 01-221111-104"
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Umar Aziz, 01-221111-104
(Bahria University Islamabad Campus, 2012)
This research is about the role of social media in engaging customers, and providing a two-way communication platform for the companies and customers to interact with each other. The aspect of customer engagement is studied ...