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Browsing MBA (BUIC) by Author "Umair Bin Zafar"
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Hammad Munir; Hira Muzaffar; Umair Bin Zafar
(Bahria University Islamabad Campus, 2012)
The research is about the relationship between event marketing and the brand awareness. The research is conducted on the youth of Twin Cities who are studying in different universities and into music very much. The research ...