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Browsing MBA (BUIC) by Author "Umair Azam Khan"
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Tahira Iftikhar; M. Talha Anwar; Umer Saleem; Umair Azam Khan
(Bahria University Islamabad Campus, 2010)
year 2006 milk industry is growing by 20%.
Problem Statement
To investigate the influence of TV advertisement on the sales volume of two packaged milk brands.
Objectives of the study
The objectives of this study are ...