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Browsing MBA (BUIC) by Author "Tayyeba Irum, 01-120161-026"
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Tayyeba Irum, 01-120161-026
(Bahria University Islamabad Campus, 2019)
Marketers have started incorporating social media as a crucial part to their marketing communication strategies. Since the electronic word of mouth is an important element of social media and plays a huge role in attracting ...