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Browsing MBA (BUIC) by Author "Talha Rehman Piracha, 01-221082-073"
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Talha Rehman Piracha, 01-221082-073
(Bahria University Islamabad Campus, 2009)
The area of focus in this particular project is Consumer Behavior with respect to impulse buying. With the growing competition in marketing and selling activities it is very much desired that all the key purchase patterns ...