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Browsing MBA (BUIC) by Author "Taimur Azeem Khan"
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Hassan Akram Shaheedi; Haseeb Ahmad Khan; Taimur Azeem Khan
(Bahria University Islamabad Campus, 2010)
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries. The branding and image of a nation-state "and the successful transference of this image to its exports ...