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Browsing MBA (BUIC) by Author "Tahniat Naveed, 01-221111-102"
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Tahniat Naveed, 01-221111-102
(Bahria University Islamabad Campus, 2012)
The importance of word of mouth cannot be undermined in business literature from around the globe. Recently the incorporation of word of mouth in electronic media has gained popularity and has become the dominant form of ...