Browsing MBA (BUIC) by Author "Saad Tariq, 01-221122-052"

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Browsing MBA (BUIC) by Author "Saad Tariq, 01-221122-052"

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  • Package and Colours: Its Influence In Shaping Customer Purchase Patterns 
    Saad Tariq, 01-221122-052 (Bahria University Islamabad Campus, 2014)
    This study was carried out in an effort to understand the influence of packaging and its various dimensions i.e. graphics, colour, material, size, text and shape in determining consumer purchase patterns. In today’s ...

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