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Browsing MBA (BUIC) by Author "Raheel Ashraf Malik, 01-120112-072"
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Raheel Ashraf Malik, 01-120112-072
(Bahria University Islamabad Campus, 2014)
With more research being conducted to understand how consumers’ perceptual process
works when selecting a product among different brands, today companies have become
more aware and use different cues to impact that ...