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Browsing MBA (BUIC) by Author "Rabia Bushra Malik, 01-122072-107"
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Suhaib Hussain Baluch, 01-122072-135; Zahra Shahid, 01-122072-167; Rabia Bushra Malik, 01-122072-107; Zainab Butt, 01-122072-170
(Bahria University Islamabad Campus, 2009)
Today, the modern marketing strategy of most business firms relies heavily on advertising to promote their products to their target markets. The major goal of today's advertising strategy is the influencing of customers, ...