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Browsing MBA (BUIC) by Author "Rabel H. Bhurgri, 01-121042-034"
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Rabel H. Bhurgri, 01-121042-034
(Bahria University Islamabad Campus, 2005)
Celebrities, models, anchors and sports icons provide a very common type of reference group appeal to consumers. Advertisers spend enormous amount of money to have celebrities promote their products/service, with the ...