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Browsing MBA (BUIC) by Author "Omer Farooq, 01-221082-050"
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Mehreen Shahid, 01-221082-027; Omer Farooq, 01-221082-050
(Bahria University Islamabad Campus, 2009)
The present study examines consumer tastes and preferences for automobiles. The successful car manufacturers study the profiles of their customers and segmented them accordingly. Whereas others trigger their resources ...