Browsing MBA (BUIC) by Author "Naila Hashmi, 01-221122-077"

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Browsing MBA (BUIC) by Author "Naila Hashmi, 01-221122-077"

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  • The impact of relationship marketing on customer satisfaction : a study of Nayatel, Pakistan 
    Anam Attaullah, 01-221122-004; Naila Hashmi, 01-221122-077; Muhammad Adnan Khan, 01-221122-033 (Bahria University Islamabad Campus, 2012)
    The main purpose of the present study was to explore the relationship between the relationship marketing (trust, commitment, communication and conflict handling) and the customer satisfaction in the Nayatel organization, ...

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