Browsing MBA (BUIC) by Author "M. Humayun Zakkariya, 01-221111-017"

Welcome to DSpace BU Repository

Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.

Browsing MBA (BUIC) by Author "M. Humayun Zakkariya, 01-221111-017"

Sort by: Order: Results:

  • Brand Loyalty : A study in the context of Mobile Phones in Pakistan 
    M. Humayun Zakkariya, 01-221111-017 (Bahria University Islamabad Campus, 2013)
    This study seeks to identify the smart phone and tablets buyers in Pakistan as brand loyal and whether or not this aspect is playing a role in their purchase decisions. It is of paramount importance that factors that ...

Search DSpace


Advanced Search

Browse

My Account