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Browsing MBA (BUIC) by Author "M. Asad Iqbal, 01-221111-077"
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M. Asad Iqbal, 01-221111-077
(Bahria University Islamabad Campus, 2012)
This research reports depicts the implementation of one of latest marketing concepts; Relationship Marketing (RM). The study organization chosen is Pakistan based company Makkays which deals with electronic devices of ...