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Browsing MBA (BUIC) by Author "M. Arsalan Khan, 01-221122-034"
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M. Arsalan Khan, 01-221122-034
(Bahria University Islamabad Campus, 2013)
Branded clothing culture has recently emerged in Pakistan. However its implication are
great and especially for the marketers and brands themselves. The consumer behavior is
changing and youth is first one to adapt to ...