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Browsing MBA (BUIC) by Author "M Usama Malik, 01-221162-036"
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M Usama Malik, 01-221162-036
(Bahria University Islamabad Campus, 2017)
Brand personality is very important for any organization. As it is the perception of the customers about a brand. Companies spend a lot of money to know about their brand personalities. As if they have a keen knowledge of ...