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Browsing MBA (BUIC) by Author "Kaneez Fizza, 01-222161-006"
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Kaneez Fizza, 01-222161-006
(Bahria University Islamabad Campus, 2017)
The purpose of this research study is to ascertain the impact of social media on customer purchase decision in Pakistan.” Since the study entails Pakistani customer purchase decisions on a broader scale, the fact that not ...