Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Author "Kamran Hamid, 01-122071-038"
-
Ali Arslan Zaki, 01-122071-105; Atif Shafique, 01-122071-014; Ghufran Nawaz, 01-122071-028; Kamran Hamid, 01-122071-038
(Bahria University Islamabad Campus, 2010)
This study is the combination of quantitative and qualitative research conducted on Oil and Gas companies in Islamabad and Rawalpindi. This study revolves around three components of brand equity; brand awareness, brand ...