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Browsing MBA (BUIC) by Author "Juwayriah Nadeem, 01-221131-031"
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Juwayriah Nadeem, 01-221131-031
(Bahria University Islamabad Campus, 2014)
Purpose: There are various articles that discuss about different models of servicescape
and emphasize on its importance and effects as well as the concept of disneyization.
However, the evaluation of servicescape of ...