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Browsing MBA (BUIC) by Author "Ijaz, 01-120111-022"
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Ijaz, 01-120111-022
(Bahria University Islamabad Campus, 2014)
This study is an attempt to interrogate the effects of deceptive advertising on
consumer loyalty in telecommunication industry of Pakistan. Four variables,
Call Charges (CC), Network Coverage (NC), Network Quality (NQ) ...