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Browsing MBA (BUIC) by Author "Hafiz Hamza Saleem, 01-221122-014"
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Hafiz Hamza Saleem, 01-221122-014
(Bahria University Islamabad Campus, 2014)
This new century has witnessed a change in the focus of business i.e. to fully understand
and maintain customers at best. Relationship Marketing therefore, as a paradigm shift
which originates from Service Marketing has ...