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Browsing MBA (BUIC) by Author "Hafiz Ali Javed, 01-221111-007"
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Hafiz Ali Javed, 01-221111-007
(Bahria University Islamabad Campus, 2013)
This research is aimed to study the impact of customer intelligence on new product development
and the opportunities an organization can create to develop a new product and market it using
customer intelligence.
The ...