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Browsing MBA (BUIC) by Author "Fatima Zara, 01-120121-020"
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Fatima Zara, 01-120121-020
(Bahria University Islamabad Campus, 2015)
The concept of nation or Destination Branding have recently emerged concepts in
marketing. Due to globalization and changing in trends, they have gain importance as
countries are also competing with each other for the ...