Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Author "Fatima Rauf, 01-121172-010"
-
Fatima Rauf, 01-121172-010
(Bahria University Islamabad Campus, 2018)
Purpose The objective of this study is to investigate how consumers buying behavior are influenced in their intention to buy after having access - within social media –Facebook-to persuasive messages sent out by opinion ...