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Browsing MBA (BUIC) by Author "Fatima H. Javaid, 121061-023"
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Fatima H. Javaid, 121061-023
(Bahria University Islamabad Campus, 2007)
This research is based on the scope of using Viral Advertising as a Marketing tool in Pakistan. The internet usage rate has grown tremendously over the past few years in Pakistan. Increased media fragmentation asks for ...