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Browsing MBA (BUIC) by Author "Fatima Arshad Choudhry, 01-221082-081,"
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Fatima Arshad Choudhry, 01-221082-081,; Musa Rafique Ghunch, 01-221082-103
(Bahria University Islamabad Campus, 2010)
Below the line promotion has only recently gotten the response that it truly deserves. With traditional channels of promotions and customers contact being crowded out in Pakistan, the search is on for more customer centric ...