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Browsing MBA (BUIC) by Author "Fatima Ahmreen, 01-122072043"
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Fahad Vakassi, 01-122072040,; Mariam Ishrad, 01-122072066; Fatima Ahmreen, 01-122072043
(Bahria University Islamabad Campus, 2009)
A brand audit provides an analysis of an organization’s brand and its brand management and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. It identifies brand growth ...