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Browsing MBA (BUIC) by Author "Farwah Mehdi, 01-221122-011"
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Farwah Mehdi, 01-221122-011
(Bahria University Islamabad Campus, 2014)
Customer relationship management (CRM) is although a new terminology but this concept was present even in ancient times. The history of this term is as old as is the history business. (Drucker, 1954) was of the view that ...