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Browsing MBA (BUIC) by Author "Farhan Jan, 01-221111-110"
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Farhan Jan, 01-221111-110
(Bahria University Islamabad Campus, 2012)
The topic of my research is Impulse buying behavior which means unplanned/unintentional buying or making purchasing of manufactured goods, we can also explain it in other way that impulse buying is the spontaneous purchases ...