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Browsing MBA (BUIC) by Author "Faizan Sharif, 01-120131-015"
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Faizan Sharif, 01-120131-015
(Bahria University Islamabad Campus, 2016)
This study aim to focus upon the effect of word-of-mouth upon
the brand loyalty. In this study researcher mainly focus on the
brand loyalty, brand equity, brand consciousness and brand
involvement. A purposed-based ...