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Browsing MBA (BUIC) by Author "Fahad Sajjad, 01-121062-012"
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Awais Akhtar Butt, 01-121062-013; Ahsan Fareed, 01-121062-033; Fahad Sajjad, 01-121062-012; Sheikh Omer Nasim, 01-122062-115
(Bahria University Islamabad Campus, 2007)
Market Research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market.
Market research can be used to determine which portion of the population will purchase ...