Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Author "Fahad Saif, 01-221091-051"
-
Umair Tauqeer, 01-221091-063; Hina Abbas, 01-221091-048; Bisma Kiyani, 01-221091-068; Fahad Saif, 01-221091-051
(Bahria University Islamabad Campus, 2011)
This project highlights the effectiveness of marketing communications in the increasingly competitive telecom sector of Pakistan. Pakistan’s telecom sector, currently, has five major players in the market. While the ...