Browsing MBA (BUIC) by Author "Fahad Ahmed Jalil Minhas, 01-222151-005"

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Browsing MBA (BUIC) by Author "Fahad Ahmed Jalil Minhas, 01-222151-005"

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  • Impacts of Social Media on Consumer Behaviour : A Case of Daraz.Pk 
    Fahad Ahmed Jalil Minhas, 01-222151-005 (Bahria University Islamabad Campus, 2016)
    The present study focuses primarily on finding the relation of the social media and its effect on consumer trust, perceived value and perceived risk. The study has been conducted on a local company called Daraz.pk. The ...

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