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Browsing MBA (BUIC) by Author "Dawood Iqbal, 01-121181-006"
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Dawood Iqbal, 01-121181-006
(Bahria University Islamabad Campus, 2019)
This thesis is about the impact of SMS advertising on “Attitude of consumer towards SMS advertising” and the impact of mediator effect of attitude on “Consumer Buying Behavior”. The main objective of this research was to ...