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Browsing MBA (BUIC) by Author "Abdullah Awan, 01-221162-002"
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Abdullah Awan, 01-221162-002
(Bahria University Islamabad Campus, 2017)
This research work analyses the impact of brand image and brand awareness on brand equity of two celebrated mobile phone brands including Huawei and I Phone. In today’s world, mobile phone is a necessity and its important ...