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Browsing MBA (BUIC) by Author "Abdul Sami Raheem, 01-221172-001"
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Abdul Sami Raheem, 01-221172-001
(Bahria University Islamabad Campus, 2018)
The research analyses about the impact of advertising involvement message and brand personality upon consumer purchase intention in the cement industry. As the cement industry is neglected in Pakistan when it comes to the ...