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Browsing MBA (BUIC) by Author "Abdul Jalil Tahir, 01-120112-002"
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Abdul Jalil Tahir, 01-120112-002
(Bahria University Islamabad Campus, 2015)
This research is carried to analyze the power of word of mouth on consumer behavior in the perspective of the telecom industry of Pakistan. For this study, five mobile telecom companies were chosen, these are Ufone, Telenor, ...