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Browsing MBA (BUIC) by Author "Aamna Shahid, 01-321181-001"
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Aamna Shahid, 01-321181-001
(Bahria University Islamabad Campus, 2019)
The study conducted to investigate the impact of social media marketing, hedonic and utilitarian values provided by clothing brand Khaadi to its customers through social media. A survey was conducted among 250 respondents ...