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Browsing MBA (BUIC) by Title
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Hira Zafar, 01-121062-025; Sadaf Fatima Akbar, 01-121062-057
(Bahria University Islamabad Campus, 2007)
History reveals that the urge to foresee the future has been very inherent to the human nature. This desire is not for the purpose of mere amusement but to satisfy an important need; the need to plan out one’s present ...
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Han Xiao Lin, 01-121181-010
(Bahria University Islamabad Campus, 2019)
This study has focused on identifying the impact of cross-cultural management on global staffing practices. This research is based on the study of firms (both Pakistani and Chinese) operating in CPEC and targets the employees ...
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Saba Sardar Rai, 01-221132-027
(Bahria University Islamabad Campus, 2014)
As the marketing perception within the organization is getting more deliberation (Kohli and Jaworski 1990) researchers are giving substantial attention toward studying the nature of working relationships among Marketing ...
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Muhammad Huzzaifah Tul Hassan, 01-220102-033
(Bahria University Islamabad Campus, 2014)
In this study, it has been analyzed one of the most debated topics of today’s corporate world that
is, CSR from marketing point of view and studied the influence of CSR perception on customer’s
personal satisfaction, ...
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Haris Hassan Khan, 01-221161-051
(Bahria University Islamabad Campus, 2017)
The field of corporate social responsibility (CSR) contains range of issues and standards which are later accountable to the environment. This study will focus on CSR through the stakeholders’ and profitability’s perspective. ...
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Muhammad Abdul Basit Khan, 01-221111-074
(Bahria University Islamabad Campus, 2012)
In the past few decades the world has witnessed some tremendous changes in the field of business practices and norms. Customers have become much more demanding and caring about the products and services they are using and ...
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Khuram Shehzad, Khalid Mansoor Ali Khan & Hina Pervaiz
(Bahria University Islamabad Campus, 2009)
Creation of a common currency area is one of the cheri shed
goals of t he Gulf Cooperation Council (GCC) countries right
from the beginning. This goal was formally declared soon
after the foundation of the GCC in 1981. ...
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Abu Sufian, 01-122062-003
(Bahria University Islamabad Campus, 2013)
The phenomenon of globalization has given rise to
numerous trends all over the globe. These trends have several
aspects. They are good for some nations while they have
negative implications for other nations. Both ...
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Atif Rasheed, 01-220121-004
(Bahria University Islamabad Campus, 2015)
E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was ...
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Usman Khalid
(Bahria University Islamabad Campus, 2010)
Though the patents and trademarks have been in the social circles way before the marketing even took birth but the concept of brands started in the 19th century with the advent of the packaged goods and mass marketing. The ...
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Maria Kanwal
(Bahria University Islamabad Campus, 2011)
In order to succeed in Islamic banking, the business mainly depends upon the quality associated with the product or service delivered. The main objective of the study is to justify customer’s expectations and bank’s ...
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Nimra Shahzad, 01-221172-025
(Bahria University Islamabad Campus, 2018)
With the augmented use of social media, the brand pages have become a substantial contributor in empowering customers to willingly partake in providing feedback for development and collaboration with others that build ups ...
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Adeela Binte Abbas, 01-221102-002
(Bahria University Islamabad Campus, 2012)
The research aims to study Customer Experiential Value in context of the new and emerging Cinema Entertainment/ Culture of Pakistan. There has been a gradual shift in marketing from products, to services, and ultimately ...
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Fahd Azmat, 01-222171-037
(Bahria University Islamabad Campus, 2018)
The aim of this study was to analyze relationship between the key attributes of the restaurant, customer satisfaction and the behavioral intentions. The research was intended to find the customers’ perception about the ...
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Arslan Babar; Kholah Dar; Ahmed Wohaib; Muhammad Ehsan Fareed, 01-299093-018,
(Bahria University Islamabad Campus, 2012)
Customer satisfaction at Allied Bank Commercial Banking, Customer satisfaction at Allied Bank Commercial Banking, Customer satisfaction at Allied Bank Commercial Banking,Customer satisfaction at Allied Bank Commercial ...
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Muhammad Waleed, 01-221112-115
(Bahria University Islamabad Campus, 2013)
Event management is a subdivision of Project management and the word is self-explanatory that it is related to the creation of Festivals and feasts. E.M is being practiced a lot for the past one decade as people are hiring ...
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Ammara Mujtaba; Shama Jabeen, 01-221091-061
(Bahria University Islamabad Campus, 2010)
Customer satisfaction has always been an important concept for various successful organizations. Every company always tries to satisfy its customers for business growth and to get customer loyalty. The telecom industry of ...
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Haris Naveed Manzoor, 01-221142-013
(Bahria University Islamabad Campus, 2018)
This research is an exploratory inquiry, intended to comparatively study and understand the differences in experiences and perceptions of customer satisfaction of parents with regards to private schools in Islamabad. The ...
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Saadat Ali Shah, 01-221112-113
(Bahria University Islamabad Campus, 2013)
Purpose-There is a strong competition between the retail banks of Pakistan. The banks have to
come up with strong customer centric strategies in order to survive in the strong competitive
environment. If a bank is able ...
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Wali Ahmed, 01-221102-068
(Bahria University Islamabad Campus, 2012)
The focus of this research study is the Tyre industry of Pakistan in General and particularly the operations of General Tyre and Rubber Company of Pakistan. Tyre industry which includes manufacturing as well as trading ...