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Browsing MBA (BUIC) by Title
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Muhammad Rustam Khan, 01-121062-047
(Bahria University Islamabad Campus, 2007)
This research paper lS about the level of commitment of UFONE employees and the variables which can potentially affect the level of commitment of UFONE employees. Before entering into the organization I conducted a consumer ...
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Tahir Wajeeh, 01-121052-029
(Bahria University Islamabad Campus, 2007)
When companies go public, the equity they sell in an initial public offering tends to be under priced, resulting in a substantial price jump on the first day of trading. The under pricing discount in the United States ...
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Rameela, 01-221152-056
(Bahria University Islamabad Campus, 2016)
Sales promotion is the most common tool used by marketers in order to increase the sales of their product. Sales promotion is carried out for a variety of unique objectives. The Consumer behavior of customers has changed ...
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Usman Safdar, 01-220122-011
(Bahria University Islamabad Campus, 2015)
ne of the most important considerations in managing supply chains are the
procurement considerations. The subject research is the study of understanding
procurement considerations in supply chain management.
Supply chain ...
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Laila Noor, 01-221112-038; Iqra Inayat Ch, 01-221112-035; Mehreen Aslam, 01-221112- 042
(Bahria University Islamabad Campus, 2013)
Social networks are becoming a bigger part of an individual’s life with the passage of
time. The interactive nature of social networks and the solicitation facilities offered by these
platforms intrigued the marketers ...
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Sara khan, 01-222171-018
(Bahria University Islamabad Campus, 2018)
The study examined the influence of firm created brand communications on brand equity with respect to Aaker Brand equity Model. The purpose of this research is to fill the gap in the discussion of the ways in which firm ...
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Hafiz Hamza Saleem, 01-221122-014
(Bahria University Islamabad Campus, 2014)
This new century has witnessed a change in the focus of business i.e. to fully understand
and maintain customers at best. Relationship Marketing therefore, as a paradigm shift
which originates from Service Marketing has ...
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Muhammad Tanveer Ahmed, 01-122142-040
(Bahria University Islamabad Campus, 2018)
Outdoor Media advertisement has been in the industry for decades. The industry always define a specific spending with in their overall marketing mix budget. Considering the level of investment involved in Outdoor media as ...
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Jawad Ali; Mukhtiar Haider; Omer Arshad; Bilal Ibrar
(Bahria University Islamabad Campus, 2011)
The topic of this research was “Unethical advertisement and its impact”. Our Research question was “Advertising increasing consumerism and damaging and damaging social norms and values of our culture”.
In order to conduct ...
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Nasir Mahmood, 01-221111-108
(Bahria University Islamabad Campus, 2013)
Advertisement is an important marketing technique which is used by the
organizations today to reach out to their current customers and potential
customers. The purpose of this outreach is to make sure that the current ...
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Waris Salman, 01-221122-068
(Bahria University Islamabad Campus, 2014)
Work life balance is an important issue for the researchers and organizations. The
term work-life balance is used to define how employees balance their work and family
commitments successfully. According to various ...
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Waqas Ahmed; Nabeel Qureshi; Mobeen Abbasi; Aftab Zafar
(Bahria University Islamabad Campus, 2010)
This project examines and focuses on the significance of working capital management of BESTWAY cement limited along with the entire cement sector of Pakistan. Moreover it will also highlight the problems faced by the Bestway ...
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Waqar Ali, 01-220082-066
(Bahria University Islamabad Campus, 2011)
The manager’s ability to influence their stakeholders to
accomplish desired objectives is an essential element of a
managerial effectiveness. It is considered imperative to
completely understand the influence processes ...
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Nawal Jamshaid, 01-121172-045
(Bahria University Islamabad Campus, 2018)
Purpose: Reverse Logistics contributes to the environmental awareness, which involves all the process, preservation of the resources, goods and reducing the pollution created by the disposal of goods in the procedure. Solid ...
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Faryal Masood, 01-221161-019
(Bahria University Islamabad Campus, 2017)
The reason for this investigation is to recognize the cause, why students choose a following university? For recognizing these grounds objectives of the investigation are put together on which investigation are carried out ...
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Mehroze Khan, 01-122122-007
(Bahria University Islamabad Campus, 2014)
Use of sustainable activities as a marketing tool or sustainable marketing is gaining massive importance day by day. Globalization that has resulted in increased competition and rising level of awareness has made it mandatory ...
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Zeeshan Ali Khan, 01-222132-017
(Bahria University Islamabad Campus, 2015)
One of the most important factors is Technological management for the better performance in public sectors. In overall in technology planning the technology auditing consider one of the essential elements. In this organization ...
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Muhammad Ali, 01-222132-008; Hafiz Muhammad Awais Shahid, 01-122132-014
(Bahria University Islamabad Campus, 2015)
The project was about identifying different models around the globe that are using ICT tools and
analyzing them in context with applying a similar model in Pakistan. We saw the need for this
project because of the recent ...
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Muhammad Kamran Arif, 01-120152-020
(Bahria University Islamabad Campus, 2018)
This dissertation mainly focuses on the evaluation of the information getting through Social Media Marketing Strategies and how this information creates a brand awareness and Customer engagement in Online Grocery Stores. ...
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Muhammad Bilal Munir, 01-221162-045
(Bahria University Islamabad Campus, 2017)
Investigation of Capital Asset Pricing Model (CAPM) and conditional Capital Asset Pricing Model (CAPM) on Pakistan Stock Exchange is done in this study. The data of 15 companies gathered from Pakistan stock exchange on ...