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Browsing MBA (BUIC) by Title
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Awais Akhtar Butt, 01-121062-013; Ahsan Fareed, 01-121062-033; Fahad Sajjad, 01-121062-012; Sheikh Omer Nasim, 01-122062-115
(Bahria University Islamabad Campus, 2007)
Market Research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market.
Market research can be used to determine which portion of the population will purchase ...
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Muhammad Awais Qureshi; Majid khan; Osama Izhar
(Bahria University Islamabad Campus, 2010)
Under the best of situations, marketing can be a daunting task. Competitive pressures are significant and in many cases this means that you have to do more with less. But in every economic slowdown there are always companies ...
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Rashed Zafar, 01-222153-001
(Bahria University Islamabad Campus, 2017)
This field study deals with the relationship of organizational commitment with the demographic variables like age, gender, experience, education, and nature of the public sector organizations. This pasture study was conducted ...
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Tanzeel Afzal; Umer Mahmud; Zaheer Ahmed Khan
(Bahria University Islamabad Campus, 2010)
The number of Internet Users in Pakistan is growing very fast. According to Pakistan Telecommunication Authority (PTA), the total number of Internet Users in Pakistan is 18.5 million which include 643,892 broadband users ...
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Shaheena Ghulam
(Bahria University Islamabad Campus, 2005)
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Fatima H. Javaid, 121061-023
(Bahria University Islamabad Campus, 2007)
This research is based on the scope of using Viral Advertising as a Marketing tool in Pakistan. The internet usage rate has grown tremendously over the past few years in Pakistan. Increased media fragmentation asks for ...
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Zainab Afzal, 01-221082-078
(Bahria University Islamabad Campus, 2009)
The study based on Selection tools and Organizational Success in National Database & Registration Authority (NADRA) determined the effectiveness and proper usage of the selection tools which can lead to success. Selecting ...
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Syed Junaid Ahmad; M. Sajid Razzaque
(Bahria University Islamabad Campus, 2010)
Consumer behavior i.e product/brand choice, purchase intentions, brand preference and so forth has been affected by self-image, product/brand image and their congruity. The research is under-taken to study the self concept ...
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Fawad Jaweed, 01-222102-011
(Bahria University Islamabad Campus, 2012)
This study was conducted with a purpose to investigate the influence of service quality on customer satisfaction. The area choosen for the study was a banking sector i.e, Faysal bank established in Pakistan. To check the ...
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Usman Altaf, 01-120122-089
(Bahria University Islamabad Campus, 2015)
Banking sector in Pakistan is facing many challenges and also growing rapidly especially the
Islamic banking. During the last decade the Islamic banking industry is flourishing even the
commercial banks are compelled to ...
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Gulmina Shaukat, 01-221122-013
(Bahria University Islamabad Campus, 2013)
This thesis provides the understanding of servicescape and how it has become a necessity
in today’s world. With the changing environment; a lot of concepts are changing. Unlike
the previous days; customers don’t just ...
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Ameena Iftikhar Qazi, 01-121051-013
(Bahria University Islamabad Campus, 2013)
In the past few years, Pakistani market has received a vast exposure in almost every
field of life and many new companies are entering into the market. Out of these
companies, we however cannot deny the cellular companies ...
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Mohammad Ashraf, 01-221122-079
(Bahria University Islamabad Campus, 2014)
A service industry is one of the booming businesses in this era and is gradually progressing at a pace that some are unable to catch up or grasp the concept that services are inevitably non static. Services tend to bring ...
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Nur ul Ain Qureshi, 01-122071-069
(Bahria University Islamabad Campus, 2013)
Sexual harassment of female student in universities has several damaging consequences for both the victim and constitution where it take place.
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Ayesha Sikander, 01-221111-005
(Bahria University Islamabad Campus, 2012)
The idea of product shelf placement in store is an emerging concept as placement of product is considered to be critical from retailer, manufacturer and consumer perspectives. However, some preliminary researches have ...
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Misbah Zafar, 01-221122-030; Ambreen Najeeb, 01-221122-071; Anum Salahuddin, Anum Salahuddin
(Bahria University Islamabad Campus, 2014)
Marketing plays a key role in any organization’s operations. It aids in making the process smooth
for higher revenue and success. An organization operating without a marketing department is
like a car running on three ...
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Saqib Shiraz, 01-22141-032
(Bahria University Islamabad Campus, 2015)
Previously a lot of research has been carried out on numerous marketing panaceas including shock marketing and how to works. The perceptions it develops in the minds of the consumers, and how it creates a longer lasting ...
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Muhammad Rizwan, 01-222142-025; Syed Saim Ali Shah, 01-222142-031
(Bahria University Islamabad Campus, 2016)
Though sales team is always considered a key figure in organization's progress but given least preference for any kind of formal or informal training. All the effort is made to get the right candidate from the market having ...
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Aafaq Ahmed, 01-121061-001
(Bahria University Islamabad Campus, 2007)
Industrialization plays a pivotal role in the economic development of a country but unfortunately from the last few decades industrialization is facing quite a lot of problems in the country.
At present in Pakistan the ...
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Muhammad Memosh Pervez, 01-120121-056
(Bahria University Islamabad Campus, 2015)
Operational risk which was first found affecting the organizations and their operations in 1990s have always created disturbance for them. Therefore, the risk related to the operations must be reduced and for that purpose ...