Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUIC) by Title
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M. Shafique Ali, 01-121171-014
(Bahria University Islamabad Campus, 2018)
Administering e-commerce quality, consumer trust, satisfaction and e-loyalty approach to electronic commerce business is meaningful to continuing advancement of various business. Past studies have advertised that online ...
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Hassan Munir, 01-221142.014; Sadullah Abrar, 01-221142-023; Fawad Ahmed Khan, 01-221142-054
(Bahria University Islamabad Campus, 2015)
This document demonstrates the usefulness of the traditional marketing model in developing e-commerce marketing strategies for Clary Icon. This project report discusses four e-commerce frameworks and integrates them with ...
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Muhammad Adeel Goraya, 01-122142-029; Muhammad Shahbaz Ali, 01-222142-024; Daud Cheema, 01-222142-006
(Bahria University Islamabad Campus, 2016)
The purpose of this project is to create a web portal where user can
1) Buy / Sell their used Mobile
2) Search for Mobile Specifications
Targeting this niche, we will be able to monetize the platform using sponsored ...
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Muhammad Usman Khan, 01-221122-042
(Bahria University Islamabad Campus, 2014)
The Beneish M- Score method created by Professor MessodBeneish, it is basically a
mathematical model that uses eight different financial ratios that indicate whether the company
has manipulated it’s earning or not. ...
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Muhammad Mudassar Abbas, 01-221091-029
(Bahria University Islamabad Campus, 2013)
This project examines the usefulness of insurance which helps the insured to lead a happy and
tension free easy life with his family by providing him protection against sudden loss of
job/downsizing (without direct ...
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Aswad Saleem, 01-122142-009; Habib Ur Rehman, 01-122142-018; Muhammad Arslan Ikram, 01-122142-032
(Bahria University Islamabad Campus, 2016)
Mann Bhata is a unique project which provides haleem in plastic jars. This project includes 5 chapters which describes the different aspect of Mann Bhata haleem. All the activities are shown in order to make it a brand in ...
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Fazal Rahman, 01-122141-007
(Bahria University Islamabad Campus, 2015)
This research studied the impact/ relationship of transit trade agreement of landlocked Afghanistan which is fully surrounded by land and don’t have direct access the sea ports and to the international market, as well as ...
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Ahmed Ali, 01-222151-018
(Bahria University Islamabad Campus, 2016)
The research study is being done on “Effect of Supply chain uncertainty and risk on logistic
capability of firms of China Pakistan Economic Corridor (CPEC)”. This topic is selected
because the world had been badly affected ...
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Rohail Zeeshan, 01-122142-050
(Bahria University Islamabad Campus, 2016)
The concept of branding is wide encompassing today particularly for generation Y customers. Marketers are ever more interested about the specific mediums not only to give customers brand awareness but also to make them ...
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Fawad Hamayun, 220032-008
(Bahria University Islamabad Campus, 2006)
The purpose of this study was to find out the effects of advertisements of Consumers' behavior and to identify the components in the advertisements that affect the consumer behavior. In order to complete the research a ...
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Sheikh Shahrukh, 01-222152-057
(Bahria University Islamabad Campus, 2017)
Over the past few years we have seen a huge rise in number of App stores especially in the mobile market. The increase in count has resulted in drop of revenue due to immense rivalry among the app stores prompting poorer ...
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Yasir Khan; Syed M. Junaid Mumtaz; Umair Masood Janjua; Syed Nayer Abbas Jaffri
(Bahria University Islamabad Campus, 2010)
In an extension of research on the leadership styles having impact on the employee’s attitude, the present research scrutinized the effect of autocratic leadership approach on the attitude of the employees directly effecting ...
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Muhammad Daniyal Ashig, 01-221162-048
(Bahria University Islamabad Campus, 2017)
Today, in the occurrence of high modest business edges companies are using the model of brand equity to promote their brands all everywhere the globe. The model of brand equity is composed of three chief aspects. These ...
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Junaid Munir, 01-222162-017
(Bahria University Islamabad Campus, 2018)
Firms are using different strategies to sustain and to grow in market; one of the strategies that are commonly used by the firms is the brand extension strategy. The process of building brand image on the basis of consumer ...
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Amara Akbar, 01-121042-029
(Bahria University Islamabad Campus, 2007)
Brands are a nationwide focus in Pakistan recently. Never before has there been such a spotlight on customers coming back for products only for their trademark. Now customers pay for recognition, which is the brand! They ...
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Zia Uddin Faizan, 01-122131-018
(Bahria University Islamabad Campus, 2014)
The research study has been conducted only on the consumers of Islamabad and
Rawalpindi. The study provides Information of effect of brand power on consumer
buying intentions. As far as consumer-buying intensions are ...
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Hamad Ul Hassan, 01-120131-016
(Bahria University Islamabad Campus, 2016)
The basic purpose of this study is to examine the different capital structure determinants and to evaluate these determinants with respect to the different sectors of the economy. The impact of firms’ profitability, ...
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Fakhar Zaman, 01-221102-036; Mir Usman Iqbal, 01-221102-047
(Bahria University Islamabad Campus, 2012)
The Research work carried out in this project points out better understanding, decision making and factors responsible for adopting and maintaining certain percentage of Capital structure to maximize the profitability. It ...
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Muhammad Asim Jalil
(Bahria University Islamabad Campus, 2010)
This study is conducted to analyze the impact of capital structure on the profitability of a bank. There is a conception that debt is a less costly source of financing and because of this banks are using debt to take ...
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Sikander Azam, 01-221102-062
(Bahria University Islamabad Campus, 2014)
Research dictates that the number of employees that retire from their job before reaching the
stage of career plateauing are only 1% of the total employees joining the organizations. Through
various studies it is being ...